The love-hate relationship between HR and AI

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While AI brings speed and efficiency to workloads, expectations on HR have never felt more ‘human’. In fact, employees increasingly desire support that feels personalised, empathetic, and plugged with proven experience at every stage.

In this expert guide, we share how leaders can leverage the tech edge while championing a bespoke and people-first approach.

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Lived learnings

For many businesses, AI now underpins how HR functions at scale, and the benefits can be genuinely gamechanging. As such, the goal is not to diminish technology’s role in the modern workplace. Rather, we’re on a mission to help HR strike a value-adding balance – maximising AI’s ‘plus points’ while building trust, authenticity, and mutual respect with employees.

Our resource unpacks:

How technology helps ease the load and where experienced human judgment still matters more than a ‘quick win’
Navigating complex employment law changes with confidence, fairness, and empathy across your organisation
Turning wellbeing, inclusion, and psychological safety from tickbox policies into everyday practices
Rethinking early-career pathways and skills-based work to strengthen resilience and nurture your talent pipeline
Using fractional HR to plug gaps, provide senior insight, and scale support without the cost of a permanent hire

FAQs

This guide is for HR professionals, founders, and senior leaders who feel the push and pull of modern people management. If you’re embracing AI but don’t want to lose the empathy, judgment, and nuance that great HR relies on, you’ll feel right at home here.
You can read it comfortably in around 20 minutes, coupled nicely with a coffee for an ‘all in’ read. We’ve kept it focused and practical, so even if your diary is packed, you can take away clear insight and tangible ideas without wading through endless pages of content.
We unpack the real pressures shaping HR in 2026, from AI adoption and early-career shifts to sweeping employment law reforms and rising wellbeing expectations. You’ll also discover how fractional HR support can help you scale capability without spiralling already stretched budgets.
Founded in 2017 by Sarah Stevens and Lisa Hallewell, hoomph brings more than 50 years of combined HR experience. We’ve supported scaling startups and established businesses alike – across gaming, technology, biotech, the creative industry, and beyond – always with a human-first mindset that prioritises clarity, fairness, and sustainable growth.
AI is increasingly embedded in recruitment, workforce planning, policy creation, and people analytics, to name only a few applications. It’s best at automating high volumes of recurring tasks and surfacing trends quickly. However, as we explore in the guide, it works best when paired with experienced human oversight and contextual understanding.
If any of our content resonates, we’d love to hear from you. Whether you’re curious about our People Health Diagnostic, exploring a more bespoke HR approach, or simply want to sense check a challenge that’s been playing on your mind recently, get in touch. Face to face or over the phone, we’re always happy to have an open conversation.