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Gaming

Placing people at the heart of growth

The gaming industry is on an explosive trajectory, forecast to grow at an annual rate of 8.76% between 2024 and 2027, according to Statista. Beyond macroeconomic factors and changing consumer preferences, technological advancements have been a major catalyst for growth — with innovations in cloud gaming, augmented reality (AR), and virtual reality (VR) opening new avenues for success every single day.


But even in such a lucrative space, challenges persist. Within the remits of HR in the gaming industry, the buck doesn’t stop with attracting and retaining top talent. In an industry suffering from high burnout and employee turnover rates, prioritising health and wellbeing is equally critical. That’s as well as nurturing cultural diversity and inclusion, managing increasingly distributed workforces, and more.

Our clients

Trusted by the best studios

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How we’ve added oomph to HR in the gaming industry

People are your studio’s biggest asset. When your team shares the same relentless drive for excellence and unwavering passion for innovation, it becomes a reckoning force for growth and success. But this is no simple feat. Managing and leading an entire workforce — from research and development through to marketing, and more — hinges on effective HR strategies that foster collaboration, nurture talent, and cultivate a culture of continuous improvement. Working with some of the UK’s leading studios, we’ve:

  • Expertly sourced and nurtured top-tier talent 

  • Implemented robust HR controls, policies, and processes

  • Stepped into interim HR roles to steer firms through transformative change

  • Offered seasoned guidance and mentorship to internal HR teams

  • Propelled the execution of strategic projects with precision and foresight

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  • Both Sarah and Lisa have bags of expertise, but crucially they are able to add immediate value. Sarah worked with Jagex as interim HR director and was able to provide the team with leadership and professional guidance from the get-go. Sarah and Lisa also supported our calibration process for end-of-year reviews and did so both professionally and sensitively. I wouldn't hesitate to recommend them.

    David Lomas vice president of HR and operations Jagex

Solving challenges for the gaming sector

Explore our frequently asked questions about HR in the gaming industry, to learn more about our approach.

  • Practical and to the point, we believe in cutting through the noise. There’s no corporate jargon or HR fluff. We believe in honest dialogue. We don’t do BS — we have integrity and do what we say we will.

  • In most businesses, HR is an outsourced stranger. We’re not that kind of HR. We are humans with oomph. We listen and understand the problem, then go on the journey together. It’s how we build trusting relationships and collaboratively deliver insightful, bespoke solutions.

  • There’s no one-size-fits-all approach to HR in the gaming industry. That’s why all our services, retained and one-off, are entirely bespoke. Integrity lies at the core of every conversation, and we’ll never implement a strategy that we don’t wholeheartedly believe in. No tick-box transactions. As true growth-supporters, we're in it for the long haul, and we come along on the journey to help manage people and processes successfully at every stage.

  • Like you, we have an infectious enthusiasm for our work. By getting under the skin of your vision and values, our employee engagement efforts can be tailored to fuel a unit that’s just as cohesive as it is diverse. And, while we work at pace to help maintain growth momentum, we’re committed to cultivating only the best candidates from our talent pool.

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How HR systems can help turn challenges into opportunities

It’s not easy to find the perfect candidate — not least in such a fiercely competitive space. And once you do, it’s often the onboarding, retention, and management of your team that brings the biggest headaches. That’s where the benefits of HR in the gaming industry can truly come to the fore.

As well as helping to attract the highest calibre of gaming talent, advanced systems can automate mundane administrative tasks to free up valuable time — alleviating resources to focus on more strategic tasks, such as upskilling and culture building. And that’s not all. Boasting increased visibility into capacity and performance, business intelligence empowers the C-suite to make more informed, commercially focused decisions. In an era where teams are increasingly dispersed, efficient communication channels and robust feedback mechanisms serve as essential lifelines too — ensuring seamless collaboration and alignment across the organisation. 

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Keen to put people-powered HR at the heart of your business?

Get in touch to start crafting your HR solution.